Step into a constructed world of image and identity — where teams are seen, shaped, and reimagined together.
The A-Team
Hong Kong Start-Up
Imaginarium Teams offers a flexible, theme-driven portrait experience designed specifically for organisations and group environments.
A dedicated space can be transformed into a compact, cinematic studio where teams take part in a series of carefully constructed portrait scenarios — from editorial-style groupings and magazine-inspired compositions to more character-led or culturally influenced interpretations.
Using simple, highly portable lighting and minimal equipment, the setup is designed to operate efficiently within working environments, while still producing refined, visually distinctive results.
The experience is adaptable across different structures — leadership teams, departments, creative groups, or entire organisations — with each session creating a set of portraits that reflect identity, collaboration, and the character of the group.
SERIOUS / STRUCTURED APPROACH
At its most direct, Imaginarium Teams focuses on clear, structured portraits that reflect the composition and character of a group.
Individuals are photographed within a considered framework — by role, department, or collective presence — creating images that feel grounded, composed, and intentional.
The emphasis is on clarity and cohesion: portraits that describe how a team is organized, how it presents itself, and how it exists as a working unit.
But always this is about capturing personality & character.
The Hong Kong Club
Team Kitchen
Team Back Office
Team Front Office
Team House Keeping
Team Main Bar
A DAY IN THE LIFE
Alongside constructed portrait work, Imaginarium can shift into a more observational mode — documenting the rhythm and character of a working environment as it unfolds.
Moving quietly through a space, I photograph people in the act of doing what they do — capturing gestures, interactions, and moments of focus with a considered, graphic eye.
The result is a series of images that sit somewhere between documentary and design: a visual study of how a team operates, expressed through light, timing, and composition.
These photographs offer a different perspective on organisational life — not staged, but shaped through observation — creating a body of work that feels both authentic and visually distinctive.
Day in the Life of Sofitel
Capturing candid staff moments that will last forever
PLAYFUL / INTERPRETIVE APPROACH
A more interpretive direction can be introduced, drawing on visual culture, narrative, and a lighter sense of construction.
Teams may step into stylised scenarios influenced by editorial imagery, cinema, or graphic traditions — allowing humour, exaggeration, or character to emerge.
These portraits retain a sense of structure, but open space for personality and shared identity to be expressed in a more imaginative and unexpected way.
Vague Magazine
(art event personnel)
Pop
Pop Hotels Marketing Team Portrait Shoot, Jakarta Indonesia
COMPOSITE PORTRAIT CONCEPTS
Portraits can also be created using simple compositing techniques. Participants are photographed in a portable setup and later placed into landscapes or graphic environments photographed along the event route.
This approach allows for imaginative portraits that still reflect the atmosphere and setting of the event.
Blade Runner Buddies
(commissioned by nightclub)
FURTHER IDEAS AND CONCEPTS AT A GLANCE
Imaginarium Cruise offers a series of adaptable portrait concepts that draw on cinema, print culture, and the visual language of travel.
Guests may find themselves stepping into scenes that echo classic film imagery, vintage magazine covers, or the romance of mid-century travel — each one carefully constructed, yet open to interpretation.
The approach remains deliberately flexible and light in its execution, allowing a wide range of visual ideas to be realised within compact onboard spaces.
Quick to install and unobtrusive in operation, the experience can adapt to different settings, schedules, and guest groups — while maintaining a distinctive and memorable visual result.
Life's a Beach
Mock Polaroids
Mock Posters
Classic Airline & Travel
IMAGINARIUM Teams is a portrait theatre — a flexible photographic space where organisations, departments, and working groups can be represented through a range of distinctive visual approaches.
The project brings a considered, experience-led approach to organisational life, creating portraits of the people who shape it — leadership teams, staff, creative groups, and the structures and relationships that define how they work together.
Using simple portable setups and minimal equipment, a dedicated space can be established within the workplace, allowing for the creation of refined, visually striking portraits without disrupting the working environment.
Each session offers a range of visual approaches — from clear, structured group portraits to more interpretive, stylised, or playful constructions that reflect the culture and personality of the team.
The aim is to create photographs that organisations value as part of their identity: images that communicate presence, cohesion, and character, both internally and outwardly.
IMAGINARIUM Teams appears by invitation — a traveling portrait theatre for organizations interested in seeing themselves with clarity, intention, and imagination.
RICHARD MARK DOBSON is a British photographer whose international career spans nearly four decades.
Born in Bradford, England, and raised in South Africa, he trained in graphic design before beginning his photographic career in London assisting leading advertising photographer Duncan Sim.
Since establishing his first studio in Hong Kong, Dobson has lived and worked across Europe, Africa, and Asia, photographing people, places, and communities for corporate, editorial, and advertising clients, alongside long-term personal and documentary projects.
Throughout his career, he has combined observational, documentary-style work with conceptual and staged photography, producing a wide-ranging body of work across multiple genres and disciplines.
This diversity and adaptability make him particularly well-suited to creating flexible portrait experiences like Imaginarium Expedition, where participants can be photographed in a variety of styles, environments and disciplines.
Published Editorial
GEO (Germany), GEO (France), GEO Special (Germany),GEO (Russia) GEO Saison (Germany), Frankfurter Algemeine Zeitung, Financial Times (UK), National Geographic Adventure (USA), National Geographic Traveler (USA), Toyota Infront Magazine (UK), Landrover ONELife Mag (UK) Guardian (UK), Restaurant Magazine (UK), Guardian on Sunday (UK), MERIAN Magazine (Germany), 100 Ideas Jardin (France), Conde Nast Traveler (USA), Air France Madam (France), Outside Magazine (USA), World Traveler (USA), New York Times, Departures (USA), International Herald Tribune, New York Times, Asia Inc (Hong Kong) Discovery (HK), Expression (Amex Publishing), Islands Magazine (USA), Forbes Magazine (USA),Travel & Leisure (USA) Town & Country (USA),Orient Magazine (Hong Kong), Morning Calm (Korean Air), Silk Road (Dragon Air) Business Traveller (Hong Kong), Business Traveller (UK), Mandarin Oriental (HK), Outside Magazine (USA) Lufthansa Magazine (Germany).
Published Advertising
Couldrey Jones (Hong Kong),Thompson’s (HK), Thompson’s Megacom (HK), Couldrey Jones (HK), Couldrey Jones (HK), BATES Advertising (Thailand), Old Shanghai Firecracker Factory (South Africa),Grey Advertising (SA), BLGK BATES Advertising (HK), Ogilvy & Mather (SA), Mc Cann Erickson (SA), Network (SA), Saatchi & Saatchi (SA), SMLB Leo Burnett (SA), The Agency (SA), Grey Advertising (SA), DMB&B (SA), King James Advertising (SA), Ogilvy & Mather (SA), TBWA Fusion (SA), TBWA Paris Nissan Z350 ‘cops’ Cannes ’05 TBWA Paris Spontex Cannes Silver ’05,TBWA Fusion, Jupiter Drawing Room (SA), Joe Public (SA).
Published Corporate
Business Enterprises Dong Fang Hotel Brochure China, HKTDC (Hong Kong Trade Development Council), Hill & Knowlton H.K. Ltd, Re-Act Communications Credit Lyonnaise, Hilton Hotel Hong Kong, Dalat Resorts Inc, Dalat Pine Lake Golf Course, Island Shangri-La Hotel. Hong Kong, Kowloon Shangri-La Hotel Hong Kong, Park Lane Hotel Hong Kong, DWC Tang Development China Club-Peking, International Herald Tribune China Summit-Beijing, DWC Tang Development. China Club Peking, Shanghai Tang Hong Kong, International Herald Tribune-Korea Summit, Stocks Leisure Resorts. Bakubung, Kwa Maritane, Andersen Consulting (SA),TheYamu Thailand, Movenpick Jordan.,Abu Dhabi Golf & Equestrian Centre, PearlValley golf estate Cape Town, New World Hotel Saigon, Ramana Hotel Saigon, DWP Saigon, Veolia Water Systems, Ale Heavy Lift UK, Strategic Marine Australia.
NGO’s
Greenpeace Africa, Medicine Sans Frontiers, British Red Cross.
Books
Karoo Moons ‘A photographic journey’.
Films
Pendulum Control. Winner Palandino D'Oro Sports Film Festval 'Best Extreme Film' 20205
Awards
Cannes Lion festival and D&AD for his advertising work, and has been included in the prestigious London Association of Photographers awards 2007 & 2008 and SILVER 2009.