IMAGINARIUM
CREATIVES
We turn teams into ideas.
Concept-led portraits for creatives who understand that how they look is part of what they sell.
Not everyone will get it.
That’s the point.
MANIFESTO
We don’t photograph people.
We stage their identities.
In a world saturated with sameness, we choose deliberate disruption.
Creative teams are not just groups of individuals — they are ecosystems of ideas, tensions, instincts, and shared language.
Our work begins where conventional portraits end.
We build visual worlds where teams step outside their roles and into something amplified, symbolic, and occasionally a little absurd.
We borrow from cinema, propaganda, theatre, and satire — not to imitate, but to reframe.
A team portrait should not document who is present. It should suggest what is possible.
We lean into exaggeration, because exaggeration reveals truth.
We use humour, because humour reveals personality.
Every composition is a deliberate choice — about how a group sees itself, and how it wants to be seen.
We aim for identity with edges.
If a team is the sum of its thinking,
its image should feel like a thought made visible.
Not perfect.
Not passive.
Not generic.
Intentional.
Distinct.
Alive.
Somewhere between serious and slightly ridiculous —which is usually where the interesting work lives.
The A-Team
Hong Kong Start-Up
Aaaah welcome distinguished gentlemen!
The Club
A study in labour, rhythm, and the people who make things work
Team Kitchen
Team House Keeping
Team Main Bar
Fun is the next frontier.
Here, we exaggerate, we costume, we reimagine.
Anything goes — but everything is intentional.
The Red Mask
Members of the Phuket community play Insee Daeng (Red Eagle) the role originally held by legendary Thai superstar actor Mitr Chaibancha in the 1950s and 1960s film series.
THE MASK
Remove the face. Watch what happens.
A mask doesn’t hide identity —it loosens it.
People move differently.
Think less. Perform more.
What comes through is often closer to the truth than the version they usually present.
COSPLAY (REWIRED)
People don’t dress up to escape who they are.
They do it to become more of it.
Cosplay takes identity and pushes it further —
sharper, louder, more defined.
A character isn’t just imitation.
It’s a framework. A signal. A point of view.
We borrow that logic.
Not to recreate superheroes or manga scenes,
but to give teams a way to step into something heightened —a role, a tone, an idea.
When people are given permission to become something else, they often reveal exactly who they are.
COSPLAYERS
Drag Night
CINEMATIC WORLDS
Step into the frame. Step into a world.
Staff become characters.
A green screen becomes a stage.
Hong Kong streets, Blade Runner skies, noir rooftops —every backdrop is a story.
It’s not photoshop for its own sake.
It’s photography meeting cinema, where costume, gesture, and light turn a portrait into performance.
Blade Runner Buddies
Life, amplified. Chaos, curated.
Costume, context, character — all dialed up to eleven.
A portrait is no longer a record of presence.
It’s a playful statement.
SAIGONCRAZEE
A playful laboratory for observing, amplifying, and celebrating quirk.
It’s satire without malice.
A nod to the unexpected, the outrageous, the joyous.
For agencies, this isn’t just nostalgia or humor —it’s a lens for exploring character, narrative, and culture in portraiture.
It shows how context, costume, and imagination can turn the familiar into the unforgettable.
Here, teams can embrace the ridiculous —
step into costumes, props, and worlds that exaggerate identity, and leave behind the mundane.
The result?
Portraits that are playful, memorable, and completely alive.
Vague Magazine
Pop
Pop Hotels Marketing Team Portrait Shoot, Jakarta Indonesia
IDEAS AND CONCEPTS AT A GLANCE
Everything starts with an idea.
Not a backdrop. Not a setup.
An idea.
We draw from cinema, satire, visual culture, and character to create a range of portrait concepts — each with its own tone, narrative, and point of view.
Some are restrained.
Some are deliberately not.
All are designed to say something.
Execution flexes to fit — studio, location, or constructed in post.
The process is fast, focused, and built around how agencies actually work.
The result is simple:
Work that doesn’t look like a team photo.
And doesn’t behave like one either.
IMAGINARIUM CREATIVES
Imaginarium Creatives is a portable portrait system designed to work within the everyday environment of an agency.
It can be installed in a meeting room, a spare space, or a studio setting — adapting to the constraints and rhythm of the workplace without requiring significant disruption.
Teams are photographed individually and collectively, with each session structured to move efficiently while allowing space for variation in tone and expression.
Depending on the chosen direction, shoots may involve simple wardrobe elements, props, or minimal set construction, as well as the option for composited environments developed in post-production.
The process is designed to be straightforward and unobtrusive, making it possible to photograph an entire agency over a short period of time.
The result is a set of images that can be used across internal communications, presentations, social channels, and recruitment — offering a more distinctive alternative to standard staff photography.
Imaginarium Creatives is not a fixed format, but a flexible system — one that adapts to different teams while maintaining a clear and recognisable visual identity.
RICHARD MARK DOBSON is a British photographer whose international career spans nearly four decades.
Born in Bradford, England, and raised in South Africa, he trained in graphic design before beginning his photographic career in London assisting leading advertising photographer Duncan Sim.
Since establishing his first studio in Hong Kong, Dobson has lived and worked across Europe, Africa, and Asia, photographing people, places, and communities for corporate, editorial, and advertising clients, alongside long-term personal and documentary projects.
Throughout his career, he has combined observational, documentary-style work with conceptual and staged photography, producing a wide-ranging body of work across multiple genres and disciplines.
This diversity and adaptability make him particularly well-suited to creating flexible portrait experiences like Imaginarium Expedition, where participants can be photographed in a variety of styles, environments and disciplines.
Published Editorial
GEO (Germany), GEO (France), GEO Special (Germany),GEO (Russia) GEO Saison (Germany), Frankfurter Algemeine Zeitung, Financial Times (UK), National Geographic Adventure (USA), National Geographic Traveler (USA), Toyota Infront Magazine (UK), Landrover ONELife Mag (UK) Guardian (UK), Restaurant Magazine (UK), Guardian on Sunday (UK), MERIAN Magazine (Germany), 100 Ideas Jardin (France), Conde Nast Traveler (USA), Air France Madam (France), Outside Magazine (USA), World Traveler (USA), New York Times, Departures (USA), International Herald Tribune, New York Times, Asia Inc (Hong Kong) Discovery (HK), Expression (Amex Publishing), Islands Magazine (USA), Forbes Magazine (USA),Travel & Leisure (USA) Town & Country (USA),Orient Magazine (Hong Kong), Morning Calm (Korean Air), Silk Road (Dragon Air) Business Traveller (Hong Kong), Business Traveller (UK), Mandarin Oriental (HK), Outside Magazine (USA) Lufthansa Magazine (Germany).
Published Advertising
Couldrey Jones (Hong Kong),Thompson’s (HK), Thompson’s Megacom (HK), Couldrey Jones (HK), Couldrey Jones (HK), BATES Advertising (Thailand), Old Shanghai Firecracker Factory (South Africa),Grey Advertising (SA), BLGK BATES Advertising (HK), Ogilvy & Mather (SA), Mc Cann Erickson (SA), Network (SA), Saatchi & Saatchi (SA), SMLB Leo Burnett (SA), The Agency (SA), Grey Advertising (SA), DMB&B (SA), King James Advertising (SA), Ogilvy & Mather (SA), TBWA Fusion (SA), TBWA Paris Nissan Z350 ‘cops’ Cannes ’05 TBWA Paris Spontex Cannes Silver ’05,TBWA Fusion, Jupiter Drawing Room (SA), Joe Public (SA).
Published Corporate
Business Enterprises Dong Fang Hotel Brochure China, HKTDC (Hong Kong Trade Development Council), Hill & Knowlton H.K. Ltd, Re-Act Communications Credit Lyonnaise, Hilton Hotel Hong Kong, Dalat Resorts Inc, Dalat Pine Lake Golf Course, Island Shangri-La Hotel. Hong Kong, Kowloon Shangri-La Hotel Hong Kong, Park Lane Hotel Hong Kong, DWC Tang Development China Club-Peking, International Herald Tribune China Summit-Beijing, DWC Tang Development. China Club Peking, Shanghai Tang Hong Kong, International Herald Tribune-Korea Summit, Stocks Leisure Resorts. Bakubung, Kwa Maritane, Andersen Consulting (SA),TheYamu Thailand, Movenpick Jordan.,Abu Dhabi Golf & Equestrian Centre, PearlValley golf estate Cape Town, New World Hotel Saigon, Ramana Hotel Saigon, DWP Saigon, Veolia Water Systems, Ale Heavy Lift UK, Strategic Marine Australia.
NGO’s
Greenpeace Africa, Medicine Sans Frontiers, British Red Cross.
Books
Karoo Moons ‘A photographic journey’.
Films
Pendulum Control. Winner Palandino D'Oro Sports Film Festval 'Best Extreme Film' 20205
Awards
Cannes Lion festival and D&AD for his advertising work, and has been included in the prestigious London Association of Photographers awards 2007 & 2008 and SILVER 2009.